10 Easy Ways to Boost Revenue from Your Home-Based Enterprise
10 Easy Ways to Boost Revenue from Your Home-Based Enterprise
Increasing sales without launching a prohibitively costly advertising strategy is a challenge that every home business owner faces. You can accomplish it by implementing these straightforward concepts.
1) Put your invoices to work for you by advertising on them.
Keep in mind that you must include some form of advertising on all bills, regardless of whether you employ a professional printing service or the invoicing feature of your accounting software. Your company's offerings will be positively reinforced by this strategy. There are two major advantages to having a nice invoice: first, your clients will be more likely to pay the invoice faster, and second, they will remember you the next time they need that product or service.
Keep a business card on hand.
The idea that a business card is only necessary for "big boys" is something that many small company owners mistakenly believe. You can give off an air of professionalism by carrying your own card. This is a great approach to show other companies that you are professional, even if you don't often interact with clients in person. A meeting with a potential new vendor is one such example. Just show your card when requested for your company's name and address. (Hint: make sure you only appear arrogant on the inside.)
Name tags should be used.
Invest in some name tags to wear yourself and your staff. They can be customized with the person's name, their role in the company, and the name of the business, and they're inexpensive to purchase. Think about getting some swag with the company logo. It is in your best interest to promote your name whenever possible if you or a member of your staff has frequent interaction with clients.
4) Receive a complimentary "phone number."
You can get free phone service from most major telecom providers. A dramatic uptick in revenue is possible if phone leads constitute the bulk of your clientele acquisition strategy. Customers have a more favorable impression of your company as a whole.
5) Compose a newsletter for your company.
Notifying your customers of any promos or special deals is a smart move. However, you shouldn't make it sound like a sales letter. Advice unrelated to sales should be included. If you're in the garden supply or service business, for instance, you could write an essay about when and how to trim roses. Your knowledge and skill will be valued by your clients.
6) Maintain a visually appealing storefront display.
Attracting customers through the front door is crucial if your sales outlet is a shop. Look at the big chains' window dressing techniques the next time you're at a shopping center, even if you can't buy their services. You can't help but take up some pointers because they pour so much money into perfection.
7) Give out freebies.
A freebie is always appreciated. Provide your clients with a complimentary service. Instead of giving away something of little value, give something of real value. After the order has been weighed and paid for, add a few additional apples to the bag or a little more to the shipping box. These small details are remembered.
8. Turn company cars into moving billboards.
Make sure that all of your company's cars, be it a single car, van, or small fleet, prominently show your name and emblem. Instead of a giant banner across the side of your vehicle, you can think about getting a bumper sticker or putting a little sign in the rear window.
9) Put ads in your email and fax messages.
Very much like your bills in this respect. The majority of small businesses still use letterhead on their stationery, even though many customers prefer to communicate with them by email and fax these days. Include your company's information in all of your correspondence with clients.
10) As an attachment to your customer communications, provide a brochure.
You can do a lot more "hard sell" with this than with a newsletter, unfortunately. While a brochure is more suited for direct sales, a newsletter provides a more broad overview of your offerings. Provide pricing information, facts on new offerings, and a way to get in contact.
Whether it's with clients or suppliers, the overarching goal of all of the aforementioned is to boost your credibility in the business world. You will discover that they make a measurable effect when you try employing some or all of them in your firm.
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