Maximize Your Revenue by Offering It for Free

 Maximize Your Revenue by Offering It for Free

---Make Yourself Stand Out by Sharing Your Top Secrets
In comparison to your rivals, what sets you apart? Allow me to provide you a hint: it has nothing to do with your competitive pricing or stellar customer service. Your sales will increase dramatically if you begin offering your services and ideas for free.

People can choose. The truth is that people are more spoiled for choice now than in the past. A bewildering array of choices is yours for the taking with only a few mouse clicks.
There has never been more competition; how can you possibly stand out? Almost every company has an employee who is identical to them. How then can you stand out? Pretend for a second that you are part of a large gathering. There is no variation in height, clothing, or skin tone among the participants. A lot of businesses are doing it. They seem to be no different from everybody else.
How therefore can one stand out? Numerous tasks necessitate attention. There are a lot of gurus out there who will tell you to develop a genuine brand, create a positioning statement or unique selling point, identify your target audience, and communicate your message clearly. On the other hand, I have an other suggestion.Assuming your offerings are comparable to those of your competitors, how can you differentiate yourself and deliver more value to your customers?Then how can you make your unique offering known to the world?Instead of being just another vendor, how can you establish yourself as a reliable and trustworthy resource?

With data, you can find the solution. That's right. Just put it in a box and distribute it. Consider how many people use the internet every day. Who or what are they trying to find? Information.
I'm not referring to any old piece of data here. Information that will be useful and beneficial to your clients and prospects is what I mean. Begin harping on the fact that XYZ will lead to more business and easier work for everyone. Instead of just skimming the surface for fear of giving away what you sell, give them some actual meat that can help them.
---Drop All of Your Sweets—Donate Criterion Data, Assist the Buyer in Obtaining Data
Don't drop your sweets on the lobby floor is a phrase I've seen other sales trainers use. What they mean is the worry that your expertise would be rendered obsolete if you divulge all of your secrets. They think you've already revealed everything, therefore there's no use in hiring you. In fact, I think the exact reverse is true: that you become an integral part of your customer's demands the moment you shift your focus from selling to providing knowledge and assistance. Their appetite for knowledge is insatiable.
Data that reveals solutions to their most pressing issues. To choose the optimal course of action for resolving their issue, they require that data. They will regard individuals who offer that essential assistance as reliable allies and sources of information.
People buy from people they trust, not from salespeople, therefore it's important to establish relationships with clients before making any sales pitches. They need to trust you and know that your offer will address their problem before they can believe in you and buy from you. All of that is a component of "building rapport." Additionally, you are there to provide assistance in any manner you can. The sales process really needs to take a back seat.
Therefore, rather than withholding information until payment is made, offering information establishes rapport, credibility, and demonstrates a want to assist. You genuinely are there to lend a hand.
---Distribute Your Knowledge to the Maximum Number of People Possible at Once
So, I'd like to know more about your marketing strategy. Has the purpose of making a sale always been at the forefront of your mind while sending out direct marketing materials? Imagine you sent them out to promote the fact that you are offering this wealth of information for free. What would happen? A lecture on how to......should be attended by all.in any case
My personal experience as well as the experiences of other clients who have used this method has led me to the conclusion that your direct mail response rates will rise by a factor of ten or more. During the seminar, be sure to offer them some concrete suggestions for how to enhance whatever it is they are demanding. Your recent rise to the position of "the expert" in your field, region, and town is quite remarkable. Everyone will seek you out first when they need assistance, guidance, or even just want to make a purchase.
---Instead of spending time in a one-on-one sales meeting, you will have demonstrated your worth to a group of individuals.
In general, this is how my sales coaching and training works:To promote my upcoming "Double Your Business in Weeks" workshop, I distribute a thousand postcards.The response rate will be around 5% after 50-60 calls, up from 0.5% before information was leaked.Twenty-five or thirty people will eventually fill the seats.Ten to fifteen people will enrol in the upcoming sales training session.Within three to six months, I will have a list of the fifty or sixty people who called that are interested in my recurring helpful newsletters (more information giveaway). Many of these people will either call me to join a later session or send me recommendations because they are qualified leads. I was able to accomplish everything in the time it takes to conduct a single sales call.

Numerous options exist for making this information freely available or even charging a nominal fee for it. There are various ways to disseminate information: public seminars, white papers online, email newsletters, chamber events (propose to speak at a chamber event or give a free training), electronic files, CDs, the entire chamber via email or phone, and so on. Infinite possibilities exist. You are not limited to using only one method of expression. Here, the trick is to use the data as an incentive for people to get in touch with you, share their info with you, and genuinely desire more from you—a lot more. Don't bother trying to sell them anything; they're not interested. Become the sought-after assistant.
Offering introduction seminars, webinars, and teleseminars has been fruitful for many companies, especially those with complicated or expensive products or services. Potential customers can try it out before buying it from you. They are able to gauge the degree to which your perspective and principles align with their own.
Your value will increase and your ability to stand out from the crowd will improve if you can identify and provide the information that your buyers desire. Obviously, you need to check that your information is both relevant and unbiased. People would rather have useful knowledge that improves or simplifies their lives than hear or read an advertising pitch.
Here are a few instances:Topics such as "Five Mistakes To Avoid When Hiring," "10 Interview Tips To Learn What Your Job Candidates Won't Tell You," and "Now You've Hired Them..." could be useful if you offer staffing services.Methods for Keeping Good Employees Without Breaking the Bank."How to get the lowest interest rates," "How to Fix Up your house for best resell," and similar seminars and white papers could be offered by mortgage companies. Perhaps you and a nearby real estate agent could team up to host mutually beneficial seminars.Provide information on massage therapy in which you address the most common complaints, such as muscular and backaches, and how to alleviate them. Massages and other procedures that your intimate partner could perform for you are one possibility.

Don't be shy about offering your services for free; doing so will make you known and establish you as the go-to expert. You can always count on a portion of your audience to never purchase your services; that's just how I see it. The free knowledge is their motivation for being here. Who cares? Everyone can count on you, can't they? Whether it's 10% or 50%, the percentage of people you speak to that end up making a purchase is relatively constant. Since you are now seen as an expert rather than a salesman, your sales rate, which was 10% in a one-on-one, will be substantially higher in a room full of people. Also, in the time it usually takes you to make a single sales call to a single customer, you simply spoke to an entire room.
---Sales Close, Marketing Leads, and Everything Else Goes Up
When you talk to twenty or thirty people at once, not only does everything improve, but so do your marketing response and sales closing rates.
Rather than knocking on people's doors and having one-on-one conversations, what if twenty to thirty people came to you on a weekly or monthly basis instead?
Oh my goodness!

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